ViewPoint

MAY 5, 2015

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. There were some terrific responses and I’ll share them over the course of two blogs. The impact? The welcome email.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

SnapApp

MAY 29, 2018

A lead that’s halfway down a competitor’s funnel could be hooked into yours with a tasty piece of “bait”. Content saturation and more educated buyers aren’t the only things making the sales process more difficult to manage. It’s essential to understand that the mindsets and business situations of individual leads evolve over time.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lead Liaison

MARCH 7, 2018

So there are a lot of steps to manage when coordinating a webinar. Once the webinar was scheduled, the entire process was managed in Lead Liaison so that we could fully automate and even repurpose the event if we wanted to. However you want to manage that is really up to you but automation can help with that onboarding.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

SnapApp

DECEMBER 14, 2016

Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Senior Director of Sales Operations and Client Management at Blackboard Transact. Smart B2B marketers will strategically target event marketing--of course, backing up those efforts with content and social media.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62