Remove Cost Remove Lead Generation Remove List Brokers Remove Response Rate
article thumbnail

B2B data decay and list rental – buyer beware!

Biznology

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Simplistically, there are two sources of lists – internal and external.

article thumbnail

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

So should you rent, buy or build an email list? How much do the different options cost and when are they most appropriate? Buying a B2B List. Historically purchased lists have had a bad reputation for quality. While it is true that quality is lower, the relatively low cost still works out well for many companies.

Buy 100
article thumbnail

4 Elements that drive B2B direct marketing results

Biznology

Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far.