How Manufacturers Can Win Big with Account Based Marketing (ABM) and Industrial Content Marketing
Tiecas
JUNE 17, 2024
While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions. Source: Forrester Crafting Personalized Content and Offers for Manufacturers Personalization is at the heart of ABM.
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