Modern B2B

OCTOBER 20, 2023

We spoke to several organisations operating globally that were struggling with just this. For example, what’s the return on (our) investment, what’s the cost per acquisition (to us) etc. The post Forrester B2B Summit EMEA 2023: Focusing on Customer-First appeared first on Modern l B2B Marketing.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Terminus

MAY 8, 2020

Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. Before Sigstr was acquired by Terminus, they were active users of the platform with a fully operational ABM strategy.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. How Much Does Programmatic Advertising Cost? Enquire about any hidden costs that the agency charges its clients for any extra services included in your package. Top 6 Programmatic Advertising Agencies.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Rollworks

JUNE 3, 2018

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. If your team doesn’t trust the data, they can’t operate efficiently or effectively. Remember that the goal of ABM is to increase ROI by growing revenue, not reducing costs.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

QuanticMind

NOVEMBER 28, 2016

Forrester Research suggests that “most search marketers track an array of metrics. Marketers rely on a multitude of systems to manage their daily operations, with some organizations using 50-100 tools each day. CEOs and investors expect maximum revenue at minimum costs. Assessing the Challenges. Integration gridlock.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40