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Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign

Hubspot

An ad preview will display on the right hand side so you can see how the ad will look once it's live. For instance, I typed in "marketing" below and results instantly display for my exact keyword, as well as related keywords that I may also want to focus on. If you prefer CPM, then don't worry about this. This one is tricky.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps. Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

It also simulates the ad auction to generate the numbers displayed. Next, decide whether you want your ad to be displayed on the LinkedIn Audience Network , which gives your campaign more reach and exposure among LinkedIn’s third-party platforms and sites. When deciding between CPC and CPM, think about your end goal.

Linkedin 101
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The Ultimate Guide to Marketing Campaigns

Hubspot

Check out tools like HubSpot , Buffer , and MailChimp to help you schedule and manage your campaign promotions. For my sample campaign, my SMART goal was “to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. Cost per opt-in.