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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. What is Cost Per Mille Advertising?

Paid Content 221
Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221
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Making Sense of Marketing Acronyms: Part 1

Bluetext

MAY 8, 2023

CAC (Customer Acquisition Cost) The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! for example.

Lead Ranking 26
Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26
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