income 
Inbox Insight
DECEMBER 18, 2018
Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad).
Choozle
OCTOBER 22, 2018
Click-through rate (CTR): The action of clicking an ad and being taken to another web page via a hyperlink. Cost-per-acquisition(CPA): Uses algorithms to optimize for cost per action/acquisition. Specifically, it is the cost or expense incurred for marketing potential customers who view the advertisement(s).
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