Remove Cost per Lead Remove MQL Remove Spending Remove SQO
article thumbnail

Why agencies need to work closely with client RevOps teams

Martech

This leads to a more strategic campaign optimization throughout the buyer funnel. Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives. Failing to do so means generating leads without purpose, as the sales team may dismiss them without consideration.

article thumbnail

Making Sense of Marketing Acronyms: Part 1

Bluetext

LTV:CAC (Lifetime Value to Customer Acquisition Cost) Basically, the money you make from keeping a customer long-term divided by the cost of getting them onboard. CPL (Cost Per Lead) The cost of finding your next potentially viable lead. If you made $2, but spent 1, you have a ROAS of 2x.