seo.co

MAY 16, 2021

Cost per click (CPC). The low-hanging fruit often includes long tail keywords like the 8-word phrase that wasn’t provided in Google’s Keyword Planning tool. For example, say you’re in the food industry and your competitor published a white paper on the health benefits of eating potatoes.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Altitude Marketing

SEPTEMBER 25, 2018

And yes, long-form articles, blogs, social media posts, case studies, white papers, primary research reports, and other types of customized content are valuable. If you are a startup insurance software provider, for example, the likelihood of showing up on page 1 on Google’s SERP for the search term “insurance” is not happening.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

Anteriad

APRIL 25, 2023

Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

JANUARY 15, 2020

on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content. Your free offering is typically downloadable content, like a PDF checklist or short, concise how-to article, a thorough PDF report with clickable links, an e-book or a white paper.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Directive Agency

MAY 9, 2017

New opportunity identification in SERPs. Most traditionally, lead generation assets are grouped as: White Papers. SEO allows you to generate leads without any initial cost per click, decreasing your overall cost per acquisition, increasing your profit margin, and ideally building your cash on hand.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Infographics. Email content.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94