How the Evolution of Google Phrase Match Will Influence the PPC Trends in 2021
Valasys
JUNE 24, 2021
With the inclusion of automation, users’ intents get prioritized over manual inputs from advertisers that sometimes might not suitably address the searchers’ queries. Advertisers Get to Keep Their Performance Data & Can’t Create New Broad Match Modifier Keywords. Keyword Matching Gets More Predictable.
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