SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC
QuanticMind
JUNE 14, 2017
Despite its low volume, Customer Match has anecdotally shown to reach highly relevant customers and deliver stronger clickthrough rates (CTR), conversion rates (CVR) and better overall return on investment (ROI). These campaigns tend to show higher CTR and average CVR. higher ROAS than desktop. . .
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