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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Advertisers “target” their ads based on who they want to reach and who they consider part of their audience or ideal customer profile. Your cost per acquisition is how much it costs in advertising dollars to acquire a single customer. What is Cost Per Click Advertising? What are Ad Units?

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The Big List of Content Marketing Acronyms

Brandpoint

Individuals and businesses choose a CMS based on qualities such as the level of coding required, how and why the website will be used, cost and other factors. CPA: Cost-per-Action. Also referred to as cost-per-acquisition, or cost-per-sale. CPC: Cost-per-Click.

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The Ultimate B2B Marketing Glossary

Envy

Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale. Cost Per Click tells you how much it costs to get one person to click on your paid ad.

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. All costs go up. When optimizing for Cost Per Acquisition (CPA), data is king. James Limbrit, Co-Founder, YesAssistant LLC.

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). Dynamic Ads are personalized ads that automatically populate with user profile data.