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Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign

Hubspot

As you can see in the sample Facebook ad below, I've targeted people whose friends are connected to HubSpot. If you aren't careful, Facebook will charge you on CPM pricing (cost per 1000 times your ad is displayed) rather than CPC (cost per click your ad receives). This one is tricky.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps. Incorporate your value proposition into your ad copy -- that can make people more likely to click on your ad. You'll be charged each time someone clicks on your ad.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

or "Click now for free samples!" Value: Incorporate your value proposition into your ad copy, making people more likely to click on your offer. The two options you have for any pay-per-click advertising are 1) cost per click (CPC) , or 2) pay per 1,000 impressions (CPM).

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

In this section, the three options you have are: Automated bid , which allows LinkedIn to determine what amount will maximize your campaign objective and whatever option you choose (Clicks, Impressions, or Conversions). Maximum cost-per-click (CPC) bid , where you'll be charged each time someone clicks on your ad.

Linkedin 101
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The Ultimate Guide to Marketing Campaigns

Hubspot

Check out tools like HubSpot , Buffer , and MailChimp to help you schedule and manage your campaign promotions. For my sample campaign, my SMART goal was “to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. Cost per click.