Remove Cost Per Click Remove Cost per Lead Remove CPL Remove Online Marketing
article thumbnail

Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

article thumbnail

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. SMM : Social Media Marketing. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Calculated as clicks divided by impressions. CPC : Cost per Click.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Steps to an Agile B2B Content Marketing Strategy

KoMarketing Associates

If the content asset is intended to acquire leads for the organization, instead look at metrics like CPC, CPL, conversion rate and lead quality. For engagement plays, check out social shares and brand mentions. Pivot Strategy.

Planning 204
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

You can decide if a given action is a lead or a sale. Marketers use it to figure out spending for the desired action they''re are driving people toward. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead.