Martech
MARCH 11, 2024
The rise in consumer privacy protection has resulted in even more significant signal loss, prompting marketers to move away from the legacy multi-touch attribution (MTA) or marketing mix modeling (MMM) as a means of assessing campaign performance. This shift also has implications for your attribution model.
Liveintent
DECEMBER 21, 2021
This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. This year we saw two more digital privacy laws enacted, which will go live in 2023: Virginia Consumer Data Protection Act (VCDPA) and Colorado Privacy Act (CPA). Apple’s iOS 15.
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Convert
SEPTEMBER 15, 2021
This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Colorado CPA. What Do All These Privacy Laws Have in Common? The CPA, VCDPA are under a clear opt-out regime. Nevada SB220.
Zoominfo
AUGUST 11, 2022
Additionally, the CPRA will establish the California Privacy Protection Agency to enforce and monitor compliance with the CPRA.
Convert
JULY 12, 2022
The Utah Consumer Privacy Act (UCPA) The Colorado Privacy Act (CPA) The Nevada State Privacy Law (SB200) The Virginia VCDPA CCPA (as amended by the California Privacy Rights Act (CPRA)) The European General Data Protection Regulation (GDPR). Colorado CPA. Same Privacy Rights as other State Laws.
Choozle
JUNE 13, 2022
California’s Attorney General and the new California Privacy Protection Agency (CPPA) have also indicated support for an “ opt-out preferences signal” or global privacy control (GPC) to enable devices or browsers to direct websites to automatically remove oneself from data sharing.
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