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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? Generate leads. But don’t worry.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. PPC also offers superior agility when paired with a landing page tool like Unbounce. But should you build a lead pipeline by targeting top-of-funnel prospects to nurture?

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Data-Driven Attribution and SEM [ebook]

QuanticMind

Despite these challenges, the value of deep funnel data to identify and better target high quality leads is simply too high for online advertisers to continue ignoring. Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend.

SEM 40
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Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

Because measurement leads to discussions, which drive your entire team to continue innovating new and better strategies. The ClickMeeting webinar platform, for example, offers several CRM integrations like HubSpot, Salesforce and Pipedrive. Carefully consider both lagging and leading performance indicators.

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Top 10 PPC Trends for 2020

Valasys

Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution. According to a report by Quartz cutting down on the traffic acquisition costs (TAC) has always been a challenge for businesses.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!