Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Digital B2B Marketing

JUNE 7, 2012

CPM : Cost per 1,000 Impressions. CPN : Cost per Name. Used for pricing email, telemarketing or postal list rentals or purchases. CPA : Cost per Action. A system for managing and publishing content, often on the web. CRM : Customer Relationship Management.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Rollworks

JUNE 3, 2018

It requires the customer to find you, engage with your content, and opt into your funnel. You eliminate the broad buckets that only connect with the customer halfway. You don’t have to wait around for customers to find you and decide that they’re interested. You control the dialog. Phone numbers?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Crimson Marketing

JULY 9, 2015

They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers. Paychex now had insight.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Anteriad

APRIL 25, 2023

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Branding also applies to how the company communicates online with customers, personality, and culture.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Branding also applies to how the company communicates online with customers, personality, and culture.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84