First-Party Data: How You Can Succeed in a Cookieless WorldÂ
Salesforce Marketing Cloud
MAY 29, 2024
Build the culture and infrastructure to adapt to first-party data Adapting to focus on first-party data is more than simply flipping a switch. Data prep : Collect and unify first-party data from across web, advertising, marketing, and all customer relationship management (CRM) data into a single view of their customers and contacts.
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