41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
While correlation does not always equal causation, the connection isn't hard to argue. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . These are super important, but hard to track without a tool. This metric is undervalued by a lot of B2B companies. . 7: Closed/won. .
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