ABM in Action

MAY 18, 2023

New research from ABM platform RollWorks is coming out swinging with an answer: 62% of sellers said leads will never become obsolete, while 56% of marketers don’t believe the MQL is dead. Otherwise, if you don’t strike when the iron is hot, the account demonstrating intent is going to go to the competition.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

ViewPoint

APRIL 10, 2014

for contacting prospects after collecting their opt-in responses to their email drip but discovered the open rate for these email contacts was very low. Changing the strategy to contacting prospects within 30 minutes of receiving their opt-in address dramatically increased open rates. Stride had a set time in the a.m.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. External links will take you out of the current domain, whereas the opposite type – internal links – will keep you on the same website. They typically ask for at least a name and email address.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. External links will take you out of the current domain, whereas the opposite type – internal links – will keep you on the same website. They typically ask for at least a name and email address.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84