ABM in Action

MAY 18, 2023

New research from ABM platform RollWorks is coming out swinging with an answer: 62% of sellers said leads will never become obsolete, while 56% of marketers don’t believe the MQL is dead. Otherwise, if you don’t strike when the iron is hot, the account demonstrating intent is going to go to the competition.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

ViewPoint

APRIL 10, 2014

Why Cold Calling Still Works. Cold calling, contacting someone you don’t already to know, is one of the most effective ways to make a business connection because it’s so direct and personal. Cold Call Timing. Research your prospect in advance and find out as much as you can about his organization and needs.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. External links will take you out of the current domain, whereas the opposite type – internal links – will keep you on the same website. They typically ask for at least a name and email address.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. External links will take you out of the current domain, whereas the opposite type – internal links – will keep you on the same website. They typically ask for at least a name and email address.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84