B2B Sales and Marketing Terms: A Complete Glossary
Anteriad
APRIL 25, 2023
This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. They typically ask for at least a name and email address.
Let's personalize your content