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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. They typically ask for at least a name and email address.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. They typically ask for at least a name and email address.