ABM in Action

MAY 18, 2023

New research from ABM platform RollWorks is coming out swinging with an answer: 62% of sellers said leads will never become obsolete, while 56% of marketers don’t believe the MQL is dead. I also noticed that a lot of folks who focus on the metrics of the funnel started to do the math.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

ViewPoint

APRIL 10, 2014

If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. for contacting prospects after collecting their opt-in responses to their email drip but discovered the open rate for these email contacts was very low. Analyze your results over time and look for correlations between metrics.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84