B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. How basic, and yet, how easily glossed over or missed is it, due typically to more pressing project or team demands? What goals do we have that address delivering business solutions?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Convert

AUGUST 24, 2022

After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. Top of those facets is marketing and communications.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59