article thumbnail

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Very cool stuff Romi; thanks for sharing all of this and I will be sure to watch Metavana with great interest!

ROMI 100
article thumbnail

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Finally, an effective learning tool that allows you to better engage, track the engagement, correlate progress to training, and measure ROI.

Web 2.0 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

But more robust analytics tools are available to provide deeper insights, including solutions that automate common measurement tasks for easier ongoing analysis, as well as those that correlate findings across multiple content platforms. Organize your information for easy reporting.

article thumbnail

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Combining sentiment analysis with existing CRM data provides the marketers & the existing sales teams with a holistic view of the implicit emotions of the customers. Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37

article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Marketing automation tools integrated with the CRM have made the cause of data collection , cleaning, preparation & analysis from the diverse digitized platforms across the web much simpler & rewarding.

article thumbnail

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

There are several automated & semi-automated plug-in tools for modern Customer Relationship Management (CRM) software, which allow proper coordination between marketing and sales teams. A place where marketing & sales teams can break the ice & integrate is an ideal one for the optimization of sales revenues.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Customer relationship management (CRM) Refers to practices, strategies, and technologies that companies use to manage customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in customer retention, and driving sales growth.