Copyright Marketing Mix Response Rate Telemarketing 
Marketing Insider Group
JULY 6, 2010
A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. It also allows the marketer to track who is responding.
Marketing Insider Group
JUNE 18, 2010
You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others. All rights reserved.
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Marketing Insider Group
OCTOBER 26, 2010
As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a consumer, I’m fed up. All rights reserved.
Marketing Insider Group
DECEMBER 1, 2010
The result of all this was redundancy like B2B marketing has never seen before. Lists became “tired&# as response rates drops. I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding. I think brand marketing in B2B was cut drastically in the recession.
Marketing Insider Group
MAY 12, 2010
And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. We are so focused on tactical execution that we lose focus on the results.
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