Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
Industrial Marketing Today
MAY 11, 2010
A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. Company news and industry SIC codes tied for third. This one caught me by surprise. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this.
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