Copyright, Direct Marketing and Opt-out

10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

NOVEMBER 16, 2012

I once opted in to receive emails from a financial institution to learn more about their loan instruments. You may have heard about the airline that goofed up by mixing the names and frequent flier numbers; or the bank that sent out an email to their consumers with someone elses bank logo (it was the fault of their ESP).

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

DECEMBER 21, 2010

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Confirmed Opt-In (a.k.a.

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Cost Per Thousand Email Marketing CPM Privacy Policies

B2B Marketing Zone

10 Things That Can Destroy an Email Marketing Program

Glossary: 29 Email Marketing Terms Marketers Must Know

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