The Steps You Need to Define the Stages of Your Sales & Marketing Funnel
Hubspot
OCTOBER 17, 2012
But in order to adopt an effective SMarketing (get it?) Focus on the definition of a Marketing Qualified Lead (MQL). Every company’s definition of an MQL will vary, but it should reflect a combination of traits and actions that indicate a lead is both a good fit for your company and ready to talk to a salesperson.
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