Brightedge

APRIL 24, 2020

Are customers interested in your top-of-funnel content but do not have buying power right now? You might see an increase in traffic for your top-of-funnel content without a corresponding increase in mid and bottom-funnel conversions. Use this opportunity to nuture these potential future customers.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

Anything Goes Marketing

NOVEMBER 16, 2008

For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). Even though some may be dated, if the materials are good they should be reused.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Hubspot

MAY 1, 2017

That's bad for your conversion rates, brand, and your user. Conversion Rate Optimization. While some aspects of nurturing remain the same, like using email to nurture contacts down your funnel, for example, the content and positioning you use is ever-changing. But then what happens? Luckily, there's a solution.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78