Zoominfo

SEPTEMBER 7, 2022

If that’s the case, you’ll want to understand things like your ideal conversion rate, your speed-to-lead rate, or your quarterly revenue goals. We cut our lead routing time from three days to less than a minute,” says Matt Kromer, a marketing operations manager at Spectrum.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Do you remember? Of course, building a revenue operations team is only the first step.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Directive Agency

FEBRUARY 28, 2022

While conversion rate optimization could truly be a service line to itself, SEO consultants and agencies are usually not averse to tactical A/B testing. . Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

Moz

FEBRUARY 14, 2019

We're a digital marketing agency, based in the frozen north of Edmonton, Alberta. So today I'm going to be talking to you about data hygiene. By filters, I'm talking about analytics here, specifically Google Analytics. When go you into the admin of Google Analytics, there's a section called Filters.

Data Hygiene 54

Data Hygiene Marketing Analytics Tools Paid Search Agency Advertising Agencies 54

Zoominfo

MARCH 21, 2023

From increasing competition to unpredictable markets, revenue operations leaders face new hurdles seemingly every day. Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Inaccurate data means leads aren’t routed properly to sales. What’s it take?

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

JULY 10, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97