Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0
Adobe Experience Cloud Blog
AUGUST 5, 2011
Align the yin to Web 2.0’s Risk/contingency management. Enterprise Transformation. A generator of generative learning. Marketing Operations = greater capacity to create the future & reinvent Marketing from within. Competitive advantage. Marketing Operations keeps the focus on stats that matter. Resource justification.
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