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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Broadly speaking, there are three categories of solutions to explore.

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SWOT Analysis for Your Business and Content Marketing

ClearVoice

As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. Now imagine applying this level of introspection to your small business or enterprise. Note what differentiates your business from similar organizations. Weaknesses.

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Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen

Whether it’s a startup, SMB, or enterprise, there would be no systems or processes in place without the people to drive them. Data-driven Best-in-Class (BIC) organizations are differentiating themselves by investing in and leveraging cloud-based HR systems to competitively position and outperform others.

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Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen

Whether it’s a startup, SMB, or enterprise, there would be no systems or processes in place without the people to drive them. Data-driven Best-in-Class (BIC) organizations are differentiating themselves by investing in and leveraging cloud-based HR systems to competitively position and outperform others.

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AI and maching learning in marketing analytics: A revenue-driven approach

Martech

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This is due to a confluence of complementary factors.

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Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen

Whether it’s a startup, SMB, or enterprise, there would be no systems or processes in place without the people to drive them. Data-driven Best-in-Class (BIC) organizations are differentiating themselves by investing in and leveraging cloud-based HR systems to competitively position and outperform others.