Customer Experience Matrix

MARCH 6, 2016

Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Among the more relevant firms, I noted a high concentration of reporting tools, including freshlime , hipdash , cloudlink , graphly , and Wicked Reports.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. Which asset was a lead’s first touch?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Curiosity: Peak your reader’s interest and make them curious about the content inside your email. This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. Urgency: What is going to make your readers click right away? Relevancy: Speak directly to you readers.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Dynamic Content Customize emails and landing pages for specific segments. These filters should include a combination of demographic and firmographic attributes (title, company size, location) as well as behavioral filters and CRM information.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Lead Liaison

MARCH 14, 2018

Please note that this content was presented live and then transcribed. Sales enablement means continually increasing efficiency of your sales ecosystem through the use of strategies, tools and process. And in these last three words, I’m going to touch on the next slide about strategy tools and concepts, I’ll explain that.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Full Circle Insights

OCTOBER 5, 2021

Full Circle gives Integrate’s marketing operations team the tools they need to justify marketing spend with data inside the CRM, but even more importantly, their team uses Full Circle to improve alignment and process/investment efficiency. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Sales Management Lead Ranking 52

Full Circle Insights

SEPTEMBER 20, 2022

While Full Circle ABM is new and unique in the B2B martech space, it is powered by the same patented technology that drives Full Circle Insights’ award-winning Funnel Metrics and Campaign Attribution products. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52