The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
So you set up your custom fields in Salesforce for things like “UTM source,” “UTM campaign,” “UTM content,” and so on. UTM Content = Test-3. All of the above comes with the caveat that, in my experience, Campaign Influence is not the most well-thought-out feature set in Salesforce and can be a very confusing world to enter into.
Let's personalize your content