Marketing Insider Group

NOVEMBER 10, 2020

We have seen the rise of a new type of marketer – the Marketing Technologist – to help support and drive its execution. Although I think that has always been me in some capacity in my 30+ year marketing career, dating back to post-MBA analytics services and consulting, and it has been a thread and core capability ever since.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

ViewPoint

JUNE 28, 2018

Here is what you must do to fix it: Agree on market, lead definition, message. Walk out of your office and ask the first three marketers and the first three sales executives you see these three questions: How do you define our market? Are we a niche vendor, consultants, or service aggregator?

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

markempa

AUGUST 1, 2007

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. « 9 1/2 Ways. So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Televerde

NOVEMBER 3, 2020

We have seen the rise of a new type of marketer – the Marketing Technologist – to help support and drive its execution. Although I think that has always been me in some capacity in my 30+ year marketing career, dating back to post-MBA analytics services and consulting, and it has been a thread and core capability ever since.

Planning 59

Planning Analytics Enterprise Management Work Management 59

markempa

APRIL 12, 2007

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

AUGUST 28, 2019

Transcending beyond the conventionalist mindset, the event will give the marketers excellent opportunities to tie-up with pioneering professionals in the field of marketing technologies & new-age marketing. Business has only two basic functions – marketing & innovation.”.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40