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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

The General Data Protection Regulation (GDPR) went into effect in 2018 and provides strict requirements for data privacy and security in the EU. Lead Nurturing. Creating a lead nurture strategy involves warming up leads by sending them useful, relevant content across several different touchpoints.

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7 Critical Things Every Lead Nurturing Email Needs to Communicate

Hubspot

One type of marketing email that deserves particular attention here is lead nurturing emails. The idea behind lead nurturing is to provide your leads with valuable content that targets their needs and goals in order to guide them through your buying cycle until they are sales-ready. The answer is yes ;-).

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The Ultimate Cheat Sheet for Awesome Marketing Emails

Hubspot

Email marketing (especially lead nurturing) offers a great opportunity to leverage the power of personalization. Additional Product-Based Offer: Maybe some of your email subscribers are ready for a more product-focused offer like a free trial of your product or a personal consultation.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

When we do consulting engagements –… Read more… Doug Kessler | September 16th, 2008 | no comments Buff Your Pitch Up. Your department. How will you defend your marketing plan? They take the brief, then they do the creative. Velocity is a bit different.