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Infosys acquires oddity to boost metaverse and digital experience capabilities

Martech

Global digital services consultancy Infosys on Thursday announced it will acquire German-based consulting agency oddity. With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”. Why we care.

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Digital Experience Pricing

TrustRadius Marketing

A consumer’s digital experience depends entirely on your ability to control and improve it. A digital experience platform’s goal is to provide you with the tools to improve customer journeys. This is why so many companies have opted to use the many digital experience cloud services available.

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Getting help with customer experience transformation: Best of the MarTechBot

Martech

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. After that, how you can improve prompts to get even better answers from me.

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Does your organization need a digital asset management platform?

Martech

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. Training is essential.

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Delivra Introduces New Partnership with Episerver

Delivra

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

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5 steps to evaluating your digital experience

Martech

For example, a restaurant chain might purchase tinfoil or other basic materials for their stores in a digital self-service way. This example] only needs digital touchpoints for the customer to purchase,” Mimaroglu said. Dig deeper: What is a digital experience platform or DXP?

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

More lift at the front end, more touchpoints hit, more leads, more sales, higher average sales, and more repeat sales? Rather than just a testing tool, Optimizely also offers a content CMS for building a blog and an e-commerce site platform ala Shopify and similar under their ‘Digital Experience Platform’.