How to Do A/B Testing in Marketing (A Comic Strip Guide)
Convert
OCTOBER 27, 2021
More lift at the front end, more touchpoints hit, more leads, more sales, higher average sales, and more repeat sales? Multivariate Tests. A multivariate test is like an A/B/n test on steroids. Without running a multivariate test, you may have ignored headline 3 entirely.). There is a drawback of course.
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