article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more leads for your business. This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach.

article thumbnail

Why we care about performance marketing

Martech

While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up. consultants, agencies, customers), track their performance and get paid for results. Why marketers should care about performance marketing. emails, social media, paid search, etc.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Select Your B2B Channel Mix

SWZD

Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program. But do you really know which channels are the most productive? Adwords: $278. Content Syndication: $250.

article thumbnail

Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

I’ve wanted to double down on them in the past few years, but as a small consulting shop we haven’t been able to make the math work out yet. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. Outreach plan for both media and influencers. 50,000 or $100,000: Sponsor events.

article thumbnail

Does The Skyscraper Technique Work Anymore?

Marketing Insider Group

Outreach your content to sites that have linked to your content in the past, and reach out to those who have linked to your competitors’. Want to learn more about email outreach? CPC (cost-per-click) and a nearly 1% Click Through Rate (CTR). Watch the video below. Video Source: Ahrefs But who opens unwanted emails any more?

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. Cost-per-click (CPC). New backlinks.

article thumbnail

Social Media Marketing Pricing for 2022

TrustRadius Marketing

Many also provide valuable social media consulting services. If you’re looking for more analytics tools to measure outreach and growth we have a list of relevant software here. PPC, CPC, CPM. For a professional appearance while saving time you can use ad agencies or freelancers. How Much Does Social Media Marketing Cost?