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Building a future-ready marketing operations team

Martech

Look for your Tweeners Having recently attended a conference where she heard data guru Tom Redman talk about “People and Data,” his latest book, she turned to its pages for inspiration. Tom pointed out that this new marketing environment requires a new kind of person. Digital Marketing Knowledge.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

I agree it is not just about blogs but I found this data to be particularly compelling, especially on the eve of my attendance at a conference on blogging. Michael Brenner Nov 11 2010 Thanks Andrew! Look for my notes on that shortly. Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!

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The 7 Burning B2B Social Media Questions

Marketing Insider Group

I recently attended a session at the Social Media Plus conference in Philadelphia led by Sue Marks , CEO of Pinstripe , a recruitment process outsourcing company. According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter.

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How to Write a Strategic Marketing Plan

WebMarketCentral

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

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What Is Inbound Marketing? A Guide to Sending Customers Your Way

ClearVoice

Some of you are old enough to remember telemarketers and landlines. Common types of inbound marketing (includes a lot of content marketing): Website. SEO (search engine optimization). SEM (search engine marketing). Opt-in email marketing. Telemarketing. Email marketing.

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How to Nurture The Great Unknown Leads

Marketing Insider Group

Many B2B Marketers just stop here and give up. Or they go into the company database where they receive the annual email from the CEO or an invitation to your company-sponsored conference. These contacts may even get tossed. But they miss out on all those highly targeted offers. Make sure you cover each buying stage.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

You’ll also want to integrate intent data into your marketing automation tools for maximum impact. To stand the best chance of ranking organically (and to maximize your Quality Score for PPC), optimize your on-page and off-page SEO factors. For off-page SEO, be sure to include local SEO in your strategy and submit back-linked content.