Hubspot

JANUARY 27, 2020

Making experiments cheaper and easier to run isn't an easy feat, but luckily there's a lot of material out there on the subject (I'd start with this paper from the booking.com team). Data attribution modeling is still a large digital marketing challenge today. Invest in Trustworthy Data.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

SmartBug Media

MARCH 19, 2021

In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! 5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. The Nielsen Norman Group is a great resource for evidence-based user experience research, training, and consulting.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SpotMe Blog

MAY 31, 2023

A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. Congresses, medical standalones, cycle meetings, speaker training, town halls – the possibilities for in-person events are endless in the pharmaceutical industry. Get rid of outdated spreadsheets and paper forms.

Planning 52

Planning Personalization Work Management Best Practices 52

Heinz Marketing

FEBRUARY 19, 2018

Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? I was going to say the other thing that, you touched on a couple other key elements there. You can multi-task and listen to a podcast. Matt Heinz: Okay, so you can train that. Paul Roberts: Yes.

Top of Funnel 58

Top of Funnel Banner Ads Paid Search Agency Banners 58

Hubspot

AUGUST 4, 2015

Sales and Marketing should be collaborating on a monthly basis about content creation topics for blog posts, white papers, e-books, webinars, and even what conferences to attend. To us, this was an X-File—as far down the explanations list as any weird light in the sky being attributable to aliens. They quickly fixed the glitch.

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Work Management Marketing Management 28

Full Circle Insights

FEBRUARY 28, 2021

At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. White Papers. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Attribution Buyer’s Checklist.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

markempa

FEBRUARY 12, 2018

I find both of those attributes of empathy to be potentially hugely powerful for anyone in sales or marketing. We find it can be very productive to draw a “map” on a piece of paper. When you’re all done, what you have on the piece of paper is a picture of how the customer thinks about their business. How customers think.

Sales Management 300

Sales Management Buy Research Lead Ranking 300