Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

ClearVoice

OCTOBER 9, 2018

In this installment of the Niche Freelancer, we chat with Tracey Zeeck of Bumbershoot PR , who has been the brand storyteller, external partner and trusted publicist for dozens of small and medium-sized businesses in the mid-sized market of Oklahoma City. Read the paper, blogs, etc. What things matter to you at your company?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. Okay, but consumer marketing is a lot bigger.

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235

Heinz Marketing

JULY 16, 2018

I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact. If you’re not familiar with Drift, and you’re a B2B company, you’re one of the last to learn about Drift. Companies don’t have all the power anymore.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40