LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. This new approach fit right in with the company’s mission to “help the world run better and improve people’s lives.” Let marketing be the glue, not the barrier. We want to throw out all that is old, but why?

CMO 40

CMO Work Management P2P Peer-to-peer 40

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. Ultimately, the measuring stick every company uses is profit. Marketing Automation' That’s a 3.2%

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Vidyard

DECEMBER 13, 2016

Act-On is a Marketing Automation Platform, and as West puts it, their biggest challenge is standing out from the crowd. So how do we actually stand out, especially in our industry – martech – where companies are really good at this? Taulia did something similar with their P2P Super Heroes series.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

Webbiquity

OCTOBER 8, 2019

Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. They buy because of the company’s innovation and, yes, marketing. Okay, but consumer marketing is a lot bigger. .'” This isn’t to disparage any other business function.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

LEADership

AUGUST 20, 2013

HERE ARE 9 SEARCH MARKETING TIPS FOR EFFECTIVE B2B LEAD GENERATION: UNDERSTAND THE NEW RULES OF RESEARCH. Statistics from the Consumer Executive Board show that buyers are typically 2/3 of their way into the buying cycle before they even engage with a company they would potentially buy from. What’s changed here? It is a journey.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40