LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. This new approach fit right in with the company’s mission to “help the world run better and improve people’s lives.” See this Definitive B2B Lead Generation Checklist: Part 1 | Part 2.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. Historically, sales people and marketers have tracked three KPIs: Number of leads generated.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Vidyard

DECEMBER 13, 2016

Act-On is a Marketing Automation Platform, and as West puts it, their biggest challenge is standing out from the crowd. So how do we actually stand out, especially in our industry – martech – where companies are really good at this? Taulia did something similar with their P2P Super Heroes series.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

LEADership

AUGUST 20, 2013

9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. DETERMINE HOW YOUR COMPANY WILL TRAVERSE THE SOCIAL JOURNEY.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40