LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. This new approach fit right in with the company’s mission to “help the world run better and improve people’s lives.” Let marketing be the glue, not the barrier. We want to throw out all that is old, but why?

CMO 40

CMO Work Management P2P Peer-to-peer 40

Webbiquity

OCTOBER 8, 2019

Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. But nobody buys an iPhone or iPad because Apple’s accountants are so skilled. They buy because of the company’s innovation and, yes, marketing. One Key Similarity.

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235

LEADership

AUGUST 20, 2013

HERE ARE 9 SEARCH MARKETING TIPS FOR EFFECTIVE B2B LEAD GENERATION: UNDERSTAND THE NEW RULES OF RESEARCH. Statistics from the Consumer Executive Board show that buyers are typically 2/3 of their way into the buying cycle before they even engage with a company they would potentially buy from. What’s changed here?

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40