Vidyard
MARCH 19, 2014
This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?
Buzz Marketing for Technology
OCTOBER 30, 2008
Jeff – My role as the CMO of the company is to create “tension†to move the organization and brand in a massive way. And whenever someone says I am getting a little to edgy I show them the - ExtendedStay viral video – that usually works. Jeff – Moving the business model from broadcast to a narrowcast model.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
JUNE 25, 2014
Companies are even becoming known for their video content. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Build a Dedicated Landing Page and Make Video the Star Another trap most companies still fall into concerns video distribution.
Vidyard
AUGUST 2, 2013
We’ve all seen the viral videos. If you want a quick refresher, there have even been compilations such as The 50 Best Viral Videos of 2012 and YouTube Rewind 2012 Every now and then, a marketer seems to hit the jackpot by creating their own viral phenomenon. Viral videos are meant to be 100% entertaining.
Vidyard
JANUARY 19, 2015
If your product or service is very niche based, building a video and hoping it goes viral isn’t a winning strategy. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. Take GE for example ! The only drawback with this concept?
Expert insights. Personalized for you.
51 
Let's personalize your content