B2B Digital Marketer

JUNE 17, 2021

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). She’s spent decades travelling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, Lenovo, TD Bank, FBC, Uber, and so many more.

P2P 52

P2P Brand Identity Branding Amazon 52

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

Biznology

FEBRUARY 12, 2013

Asking for help doesn’t make you look weak, it makes you look resourceful. Are people discussing your company, your product, your services, or you? Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). Second rule is: Engage! Feel free to interrupt conversations that are already in progress. Oh for heaven’s sake.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Directive Agency

JULY 15, 2019

He’s a great Twitter follow , he’s an even better person. It was trending on Twitter, it was trending on Reddit. The person who will be creating your content should be the most qualified person in your entire company. So usually what people do … For example, I have a construction company.

SEO 40

SEO Paid Content Budget Programs Tools 40

Directive Agency

JULY 22, 2019

Also, some really interesting information about Gary Vaynerchuk and what it’s like to work with him, and then finally, the power of connection people and companies together, and what makes a great candidate stand out over a mediocre candidate and vice versa: what makes companies stand out to candidates over a mediocre company?

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. For B2B companies, getting found is just the beginning.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. They will take their dollars to the company that engages with them and treats them like a real human being, not just a number on a list. What resources do you have available? It was great chatting with you today, Jay.

Curation 145

Curation Work Management Marketing Management Lock-In 145