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Guerilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

For many, guerilla marketing is the answer. What is Guerilla Marketing? The concept of guerilla marketing is derived from the idea of guerilla warfare. In the context of warfare, guerilla tactics are predicated on the element of surprise. The goal of guerilla marketing is to play on the element of surprise.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

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How to Save the World

Buzz Marketing for Technology

Fast Company Blog. Ecospheric Ethics. Fast Company. Guerilla News Network. Danah Boyd. Stowe Boyd. Business Experiment. Shawn Callahan. Davenport & Prusak. Chris Dent. Darwin Magazine. Stephen Downes. E-learningpost. Lilia Efimova. Fortune on Innovation. Terry Frazier. Chuck Frey. Flemming Funch Absara. Amy Gahran.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

Research shows that over 85% of companies now recognize that measuring marketing’s performance is a priority, but less than 10% of these companies actually calculate ROMI – a sign that not many marketers know how to calculate it. 15 percent of companies dont think measuring marketing performance is important? Why is this so?

ROMI 40
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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Fast Company Blog. Ecospheric Ethics. Fast Company. The professional services firms, such as Ernst & Young and KPMG, are piloting PPI programs. PKM is not for every organization.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Fast Company Blog. Ecospheric Ethics. Fast Company. The professional services firms, such as Ernst & Young and KPMG, are piloting PPI programs. PKM is not for every organization.