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I’m Thinking Of… Sales Intelligence With Heidi Bamburg

Engagio

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. Connections: So that Sales can leverage mutual connections shared with their target audience to receive a warm introduction instead of relying on cold-calling.

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B2B Marketing: Do you know how much your CEO really invests in demand generation?

markempa

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. No, we’ve given it more pedestrian names, like “sales prospecting” or “cold calling.” They leverage LinkedIn and InsideView.

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Sales Intelligence Technology: Helping Your Sales Teams Be a Little Smarter Than Everyone Else

Engagio

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. More specifically, the Sales Intelligence Cloud – powered by InsideView – takes everything you love about traditional SI and adds a little something extra to the mix.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

This includes regular, exclusive virtual innovation and thought leadership events, custom content, and offline tactics like outbound calling and creative direct mail that acknowledges the home environment for most account contacts. CMO, InsideView, Author. Eric Wittlake. Multi-channel communication. Tracy Eiler.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

This includes regular, exclusive virtual innovation and thought leadership events, custom content, and offline tactics like outbound calling and creative direct mail that acknowledges the home environment for most account contacts. . CMO, InsideView, Author. Eric Wittlake. . Multi-channel communication. Tracy Eiler. .

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Social media and leadership. 0160; Brian Solis , a thought leader on social media and author of Engage! Top 20 Social Selling Articles I Suggest You Read , October 18, 2010 Last Wednesday I posted about 15 Sales Productivity articles you should read and I’m switching it up a bit and thought I would share my reading list on a Monday.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Why our thought leadership is broken - Chris Koch , September 17, 2010 All of our talk about marketers becoming publishers is incomplete. Use groups as an opportunity to establish your position as a thought leader in your industry. However, becoming a thought leader takes a bit more effort than you may think. Media (258).